Helping you to plan and execute winning marketing strategies for your business
Sharon Musyoka-Lead Consultant
DTEC Marketing
Sharon is an accomplished marketing professional specializing in marketing strategy, media and digital strategy.
She has over 10 years working experience in media advertising – having worked with numerous brand campaigns and has expertise in media planning and buying across different channels; TV, digital, print, radio and outdoor. She has been working with advertisers to optimize their offline and online media campaigns to achieve their business marketing goals;
Sharon has also held marketing leadership roles in different organizations- leading teams in execution of marketing and digital strategies.
She has an academic background in business and marketing;
MBA – Strategic Management – University of Nairobi.
BCOM – Marketing
CIM – Digital Marketing Strategy – Strathmore University.
"The first step in exceeding your customers' expectations is to know those expecations and satify them."
Dtec Marketing Plan
A good marketing plan will help you in identifying and anticipating customers’ needs and satisfying them whilst making a profit. It will also help you serve your target audience better than your competitors do.
External and internal business environment; Current product portfolio, communication and marketing strategy, competitor analysis and market analysis.
We carry out a SWOT analysis and advise on areas of focus in your marketing strategy
Set Smart objectives to be achieved through an effective marketing strategy.
Creating a budget to help drive the marketing strategy.
Drive sales
Get Leads
Increase website visits
Influence consideration
Build brand awareness
Promote your business apps
"Focus on the right message for the right people at the right time." Russel Glass
With a good marketing strategy, your business objectives are achievable through an effective communication strategy.
We help our clients to tell their stories in the most creative and relatable way to consumers at the different stages of the consumer journey via our communication mix:
- Advertising
- PR
- Sales Promotions
- Personal Selling
- Direct Marketing
Doing business without advertising is like winking at a girl in the dark
Dtec Media Strategy
We are experts in Media Planning, Media Buying and Media Booking across different channels.
"Content is the atomic particle of digital marketing." Rebecca Lieb
Dtec Digital Strategy
Dtec Websites
Research shows that 63% of people use the internet as their first resource when looking for a service or product. Hence your website is an important tool in your digital strategy. Having an effective user friendly and responsive website will put your business ahead of competition.
Dtec Social Media
We will help you in creating content and managing your social media campaign to achieve your marketing objectives;
• Growing sales
• Grow your social media numbers
• Acquiring leads.
• Create awareness.
• Triger consideration
• Promote your business app.
Dtec Digital Services
• Website development
• Website audits
• SEO
• Google Ads
• Google analytics
• Social media
• Phone
• Email
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